Tuesday, August 17, 2010

Guest Blogger: James Mowery: EBooks in Today's Online Market

James Mowery is a computer geek who writes about technology and related topics. To read more blog posts by him, go to led tv.

Books are generally considered “old media”: they are not very current, don’t update very easily, and are generally an antique way to transfer and store knowledge. However, technology is infiltrating the book market, just like everything else, and is changing the way we read books. The idea of storing large amounts of text digitally is not particularly new or innovative, but storing and reading whole books digitally is a recently new trend.

The development of eBook readers is what has really allowed this. Digital book readers, which have special screens that don’t cause eye strain, are the recent innovation that has allowed for eBooks to really become popular and penetrate the market. Amazon has reported that it sells more eBooks than hardcover books, which is a huge indicator of just how big the eBook market is.

Apple iPadMost eBook readers use a special eInk screen which is black and white and doesn’t refresh very fast. This limits the display on those devices to traditional text-only books. However, newer devices like the iPad have full-color displays that have the potential to allow for other types of content.

Right now, most eBooks are books that are published primarily in print form and simply copied into eBook form. As eBook readers become more popular, it may be possible to design eBooks specifically with the device in mind.

New features could include embedded photos or videos that accompany the text, or even how-to guides or applications that could help you do something else on your reader. Social media integration seems almost inevitable in the future of eBooks. The digitization of books provides a promising feature filled with new technology.

This article copyright © 2010 James Mowery.

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